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Additional Resources
Underage Drinking
April, May and June are
Prom Graduation Safety months
The Century Council has been developing and distributing alcohol education programs and public awareness campaigns directed at parents and their children for nearly fifteen years. Each effort is challenged to bring relevant information regarding underage drinking or drunk driving to our key audiences. The growth of text messaging among teens provides a new avenue to deliver our messaging in a format teens have become comfortable with and provides us with control over the timing of the delivery to ensure that message arrives at the most opportune time.
Parents will be encouraged to sign their teens up to receive a FREE “safe prom” text message on prom night at www.centurycouncil.org/promtext. Students attending Century Council events will also be encouraged to visit the website to sign up for a message to remind them not to drink on prom night.
For more information, please visit www.centurycouncil.org
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Girl Talk: Choices and Consequences of Underage Drinking is designed to encourage mothers and their teenage daughters to engage in an ongoing dialogue about the dangers of underage drinking and the specific risks facing teenage girls. Girl Talk is based on a survey conducted by Teenage Research Unlimited (TRU) and commissioned by The Century Council, which found that mothers of teenage daughters underestimate the occurrence of underage drinking among their own daughters and misjudge the seriousness of the issue. For more information visit: www.girlsanddrinking.org |
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Brandon Tells His Story is a high school program that features Brandon Silveria, a permanently disabled young man who crashed his car after having a few drinks at age 17. Brandon and his father, Tony, tour America’s high schools to educate students - over two and a half million to date - about the dangers and consequences of underage drinking. In addition to the lecture program, The Century Council reaches thousands more students with a half-hour video and accompanying classroom activity guide that brings Brandon’s story to high schools across the country. For more information visit: http://www.centurycouncil.org/underage/brandon.html |
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Alcohol 101 Plus™ is an innovative, interactive CD-ROM program aimed at helping students make safe and responsible decisions about alcohol on college campuses. Set on a “virtual campus,” Alcohol 101 Plus combines the core elements
of the award-winning Alcohol 101 program, including the “Virtual Bar,” with content targeted to at-risk populations—first year students, Greeks, student-athletes, and judicial policy offenders. For more information visit: www.alcohol101plus.org. |
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Ask, Listen, Learn: Kids and Alcohol Don’t Mix, developed by The Century Council and Nickelodeon – the industry expert on kids, is a creative, multimedia program for middle school aged kids and their parents designed to provide them with information and strategies to help facilitate the conversation about the dangers of underage drinking. For more information visit: www.asklistenlearn.com or www.asklistenlearn.com/parents. |
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Drunk Driving
The Century Council believes that only a comprehensive legislative approach to fighting drunk driving, including administrative license revocation, enhanced penalties for high BAC drivers, repeat offenders and test refusals, vehicle-based sanctions, mandatory treatment/aftercare, and a blood alcohol concentration of .08 when accompanied by meaningful BAC education, will be effective in reducing alcohol-related traffic fatalities.
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Hardcore drunk drivers — these “road predators” represent a small percentage of drivers but are responsible for a disproportionate number of the alcohol-related traffic injuries and fatalities on our nation’s highways. These are individuals who drive with a high blood alcohol concentration (BAC) of .15 or above, do so repeatedly as demonstrated by more than one drunk driving arrest, and are highly resistant to changing their behavior despite previous sanctions, treatment or education. |
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The Century Council has played a leadership role in the identification of the hardcore drunk driver problem and has developed effective means to combat it. The Council’s National Hardcore Drunk Driving Project, is a single, comprehensive resource to assist legislators, highway safety officials, law enforcement officers, judges, prosecutors, community activists and treatment professionals to develop programs that advocate swift identification, certain punishment and effective treatment to reduce hardcore drunk driving. To download the Combating Hardcore Drunk Driving sourcebook or find more information about our national project, or current legislation, log onto www.dwidata.org.
For more information about The Century Council’s efforts to fight drunk driving, visit http://www.centurycouncil.org/main/drunkdriving.html. |
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