Bev Retail Spotlight - Retail Responsibility

Gabriel’s Fine Wine & Spirits’ dedication to selling beverage alcohol in a responsible manner has never been a secret. Gabriel has been involved with The Century Council since 2001, during which time the chain of retail locations has helped to promote the 65% Campaign and the Point of Sale (POS) program. In 2004, Gabriel played an essential role in the statewide launch of the 65% Campaign, a public awareness movement to fight underage drinking. While underage drinking continues to be a very serious problem, it has been declining over the last 20 years, in part thanks to the efforts of retailers like Gabriel. In regards to the launch, Steve Saiz of Gabriel’s said, “I'm proud to have the Texas Package Stores Association and Gabriel's Wine and Spirits participate in today's event, and I plan to distribute the tip cards and proudly wear my 65% button to reinforce how seriously we are about preventing underage purchasing and underage drinking.”

February 19, 2004, 65% Campaign event. (From left to right) Lieutenant Christina Guerra, Texas Alcoholic Beverage Commission (ABC); Shannon Adams of The Century Council; Gene Richter, Divisional Vice President-Sales, Allied Domecq Spirits, North America's Southern Business Unit; Ted Thomas, Glazer's Distributors; U.S. Representative Charles Gonzalez (D-20); John Thomas, Founder Mission of Care (consortium of schools and parents dedicated to parent education); and Steve Saiz, Vice President-Operations, Gabriel's Wine and Spirits, and Member of TPSA.

BevRetailSpotlight is proud to feature retailers who have proven to be exceptional advocates for responsibility in the beverage alcohol industry. If you know of a retailer who deserves to be recognized for their role in promoting responsibility, please click here.